There is an old saying, “Possession is 9/10ths of the Law”. If North Americans are currently buying 90 percent of their food from only 10 companies in the world, then we are in big trouble because, they own what we eat. If you look at these food products, or as Michael Pollan likes to call them, “edible food like substances”, very few of them would be counted as part of a paleo diet. Food companies have already caught the scent of a consumer shift for products that fit into the paleo movement. “Paleo Bread” is just the beginning of large food corporations creating products that satisfy the trend but bastardize the concept. Like the fat-free, gluten-free, and zero-calorie movements before, each one of these shifts opened the door for products that were often more harmful than helpful for people’s health. By the nature of becoming a larger movement, Paleo eating, will be next on the list of trends that can will generate giant profits for large corporations.
The paleo diet is a grassroots agenda created by people trying to find solutions to the health and obesity crisis in North America. Eating a paleo diet is contrary to the USDA food guide and the Canadian Food pyramid, yet with epidemic levels of obesity the government’s intervention into people’s health through these grain based diets has clearly failed.
The paleo movement has a tough uphill battle against large agriculture and grocery retailers because a food regime that promotes, ‘eating real food’, ‘avoiding additives’ and sourcing your food from it’s natural environment is not going to sit well with the agricultural machine that is the basis of the food industry.
We need food on a daily basis, and the production and distribution supply chain is controlled by the few, then we are going to have problems. Just look at the mobile phone issues in Canada, two providers that ‘steal’ your money and meet later to compare notes on their tips and tricks for emptying your wallet and your sanity. With only ten companies controlling the world’s food distribution – there is little room for a food concept that doesn’t come in a package with a label.
If you are eating paleo, that’s a great start for your health. Your next step is to be concerned about the quality of your food. Look to buy local, organic, pesticide-free food. When you are sourcing meat, look for grass fed, free-range, organic meat, or gasp, even hunt your own. Applaud yourself for those steps and continue to educate yourself on where your food comes from and how it got to your table. Opening your eyes to the giant food industry and it’s subversive marketing habits, controlling food practising and general disinformation being pumped out to the public will help you decide what is the best way to eat for your health.
Make your marketing vote count with your money and your mouth to prevent this slow takeover of the food system. Buy local, buy real food instead of manufactured genetically modified food like substances. Not only will it improve your health, but you will be doing your part to help keep our food supply sustainable and diversified.